A Guide to Online Dental Advertising

Advertising works in many ways, and more recently, online advertising is breaking grounds because of its cost-effectiveness, despite heavy competition for advertising space. Targeted demographics, click counts, and analytics data can be accessed by the advertiser on-demand or by scheduled reports.

Small businesses benefit greatly when listing their trade on online directories such as Google Maps, Bing Maps and Yahoo! Local Maps. But as the competition grows, and as more and more people flock into free directories and the chances of you getting on top of your competitors slims to a marginal percentage.

Even seasoned dentists in the metro face fierce competition. Newer dentists moving into cities are savvier in online advertising. We have to face the facts – local advertising is dying, and it’s not at all dependable since you don’t get to know who viewed or clicked your ads. Online advertising, in this golden era of technology, is priceless for any dentist living in crowded, marketable metropolitan areas such as Boston, New York, Seattle, Miami, and Chicago.

Half of the world is “wired in” to the internet. They spend more time browsing for stuff that matters to them. It is inevitable that in the near future advertisement-driven television programs will cease to exist.

When people search on Google, Yahoo, or Bing – they always use “targeted” keywords like “Boston dentist, “new york dentist”, “Seattle dentist”, “Chicago dentist”, “Miami dentist”; the list goes on and on. These people are by far the most obvious and precious leads every dentist in that city would like to have. If you own a dental office in New York, you should heavily advertise on dentist directories only in New York, because it saves you the money, gives you targeted leads, and more importantly – if you own a website – gives you better SEO rankings.

So what do you need before you start advertising?

1. Website

You should never advertise online if you don’t have a website. Why? Because websites are proof of “legitimacy” and “web presence”. The usual searcher weighs in businesses that have a website than those who don’t. A website should be all about your: practice, service, appointment-setting, and affiliations.

If you don’t have a website, commission a web designer to create one for you. Web designers usually leave their imprint on the footer of dental websites. As much as possible, commission a web designer who has previous experience in building a website similar in category to your practice, so you can save up on fees, as usually they have preloaded templates to make the design process faster and easier.

And ad placements should obviously lead to your website, not to another directory with limited info about your practice.

2. Contact Form

A fully functional contact form that is located on a visible portion (preferably on the above fold) of the screen is essential. A quick contact form (with limited text area fields) can also be invoked on every page of the website. A more detailed contact form that has more fields (state, zip code, phone number, etc) should have a page of its own. The detailed contact form should be designated form appointment-setting. There should also be a clear distinction between an appointment form and a contact form.

Dentists are now leering away from downloadable patient application forms and moving closer to more simple and terse contact forms, which are then sent to the database of the website and can be exported at the dentist’s demand.

Having a contact form is crucial if you wish to advertise, so that the patient can immediately contact you once they click on your advertisement.

3. Analytical Data Comprehension

A dentist – whose knack for detail should also intertwine with his advertising placements – will never have trouble advertising on his own, without the need for a campaign manager. Analyzing data on your own means never having a single detail pass away. A campaign manager is usually hired by dentists who have no time to analyze the data and set placements. But more often than not, a dentist should always be open to online advertising platforms, contacting directories, and more importantly, analyzing the data their placements have, even on a weekend basis.

A Brief History of Website Design

Believe it or not but website design does not have such a long history. That’s basically because the Internet has not been around that long and it is only in the past decade that the Internet has exploded and become part of people’s every day lives. So, website design is still new in the grand scheme of things, but it has certainly undergone many changes over the years.

To begin with, web design was basic html, but it has since changed significantly. HTML was a basic markup language and was simple in that it allowed websites to have headings and even link to other sites. Users could simply click on the link and their browser would take them to another webpage. Of course, early in the life of the Internet there were not that many websites to visit, but it was certainly a possibility with HTML. Of course, as Boston website design became more complicated so did HTML. The markup language became more in depth and required more knowledge and skill sets to be able to handle it properly. But then, just as HTML was making its way into a really well rounded computer language capable of all kinds of things new languages like CSS, or cascading style sheets, became available. Your Boston web design team certainly knows about CSS and is hopefully proficient with it in order to help you create an easily navigated website that is accessible to most users.

Before HTML offered users limited involvement on the website. But, today things are different and Internet users can become very involved on a particular site thanks to other improvements like Adobe Flash and more. The web is truly getting bigger each and every day and the more users are online the more web design options become available. Website design is making history every single day and things just change rapidly in the world of web design. Because of this it is very important that your web designer be aware of all the new changes going on, how your current design will be affected by the changes, and whether or not old designs will be easy to change. Make sure you ask plenty of questions and know what your web design will mean for today and tomorrow’s web surfers. Doing your homework just might mean that you save money in the long run and have a website that more users can access!

Practical Tips for Real Estate Web Site Design

When it comes to your real estate web site design, you’ll want it to remain as professional and appealing as possible. Ease of use should also be a top priority when you design your real estate web site. If your clients and prospects have a difficult time navigating your site, chances are it won’t get used much at all.

Keep your color scheme consistent throughout your entire website and make sure everything is readable. For real estate web sites, it’s generally a good idea to shy away from dark color schemes in favor of something lighter and easier to read. Resist the temptation of using gaudy images in the background of your real estate web site. Go instead for a good light color that harmonizes the rest of your color scheme and compliments the colors of the text.

Another important web design element to consider for your real estate web site is page load times. The quicker your web page loads, the better. If you’re flash web site takes over a minute to load it can get very frustrating for visitors who come to visit. Chances are good that they won’t even stick around to see how long it’s going to take for your web site to load, they will just surf somewhere else. DSL is growing rather quickly, but many users on the web are still on dial-up connections. Be good to these users and make sure you keep your load speeds under 10-12 seconds. Boston SEO experts agree that quicker load times are good for your web page.

Be selective when choosing images for your real estate web site design. You don’t want anything that clashes with the theme or layout of your site or detracts from the message of your site. SEO experts agree, images are great to compliment your entire web site. They are also perfect to give the visitor something to look at, so this element of web design should be handled wisely.

Every real estate web site needs to include a logo in the web design. The logo serves a very important purpose, it will basically brand your web site with a solid identity.

When you are looking for Boston Web design, look for web design service that can handle all aspects of online presence.