There are two very simple reasons for this to be true. The first is the sheer number of advertising agencies doing great work in Kansas City. The second is the rise of entertainment districts in the city over the last few years.
With FourSquare and other location based marketing options available all over the country, the phenomenon is really poised to take off in the KC area. For those unfamiliar with location based marketing, it is simply an extension of the social media phenomenon. It allows people to relay their exact location to others through their cell phone or BlackBerry at any given moment.
Why is this important to area business? It’s the ultimate in word of mouth advertising. If your customer sends out a message that he just sat down at your coffee shop with a latte and a scone, it immediately goes out to his friends in real time. The customer, in essence, is telling his friends with one simple push of the button, to come and join him.
Densely populated areas (think New York, Los Angeles, Boston and Chicago) are the first to embrace location based marketing. But Kansas City, with its discernible, distinct and disparate entertainment areas, is ripe for the savvy business owner looking to score big rewards by being pioneers in the new marketing.
Restaurants, bars, clubs and other entertainment areas are the biggest potential beneficiaries of this social media boom. In Kansas City, businesses in the areas which seem to have taken to the new era in marketing quickly include
• Kansas City Power & Light
• The Plaza
• Zona Rosa
As with anything new, many businesses not in the “movers and shakers” categories have adopted a wait and see attitude. Even some of the mid-size advertising agencies in Kansas City have not yet fully embraced the social media advancements.
Some however, have fully embraced the sexy newcomer in advertising that is location based marketing. Although some industries could see little benefit in this type of marketing, many could reap immediate benefits. Even small businesses should explore the opportunity to develop location based marketing strategy with a Kansas City website design company if they feel that the possibility exists to capitalize.