What’s Great About Boston?

Boston is a unique place to visit. It’s a place full of people coming from different parts of the world who, in time, have made it their home. These include the Irish, the Italians, West Indians, Haitians, Vietnamese, Jews and several others. Because of this, it has become a place with a strong cultural identity that has made its mark in the country intellectually, technologically and politically together with the rest of the oldest cities in the country.

Intellectually, Boston is considered as “The Athens of America” due to its teaching and research activities. In fact, there are about 100 colleges and universities currently situated in the city; much of which is in Greater Boston area with approximately 250,000 college students enrolled in two of its well-known schools namely Boston University and Cambridge University. Other well-known universities in the area include Northeastern University in Fenway which is known for its concentration in Business and Health Science as well as its cooperative education program, Suffolk University located in Beacon Hill which is popular for its law school and business programs, and Boston College in Boston-Newton border which is a private Catholic Jesuit university, and Boston College in Boston-Newton border which is a private Catholic Jesuit University along with several conservatories and art schools to mention a few. These schools all range in area size, population size and fields of concentration to help accommodate people with different interests and abilities making the city famous for its academic wealth.

Technically, the city is hub for biotechnology because of its growing number of technological companies. These include companies such as 3 Media Web Solutions that focus on computer integrated systems design, 3rd Element which is inclined to computer processing and data preparation and processing services, and 451 Group which provides information retrieval services. Other companies in the area that have contributed to the city’s economic growth include those that provide financial services like Fidelity Investments which helped set the trend for mutual funds in 1980s making Boston one of the top US financial cities, those that provide publishing units such as Little Brown and Company, and many others. All of which have helped boost the economy of the city building it into a powerful metropolis.

Politically, it’s a city that plays a major part in state politics. It’s a very active city owning particularly several properties that are related to the US federal government like the John F. Kennedy Federal Office Building and the Thomas P. O’Neill Federal Building. It also houses the US Court of Appeals for the First Circuit, the US District Court for the District of Massachusetts, and the Federal Reserve Bank of Boston (First District of the Federal Reserve). Moreover, it has a strong mayor-council government where its mayor is given extensive executive powers for four years straight. All of these identify the city as an active player in politics.

Boston is indeed a unique place to visit for its variety in culture aided by time has presented it with opportunities for growth and development. The diversity has helped unify the people in creating a unique cultural identity intellectually, technically and politically.

A Guide to Online Dental Advertising

Advertising works in many ways, and more recently, online advertising is breaking grounds because of its cost-effectiveness, despite heavy competition for advertising space. Targeted demographics, click counts, and analytics data can be accessed by the advertiser on-demand or by scheduled reports.

Small businesses benefit greatly when listing their trade on online directories such as Google Maps, Bing Maps and Yahoo! Local Maps. But as the competition grows, and as more and more people flock into free directories and the chances of you getting on top of your competitors slims to a marginal percentage.

Even seasoned dentists in the metro face fierce competition. Newer dentists moving into cities are savvier in online advertising. We have to face the facts – local advertising is dying, and it’s not at all dependable since you don’t get to know who viewed or clicked your ads. Online advertising, in this golden era of technology, is priceless for any dentist living in crowded, marketable metropolitan areas such as Boston, New York, Seattle, Miami, and Chicago.

Half of the world is “wired in” to the internet. They spend more time browsing for stuff that matters to them. It is inevitable that in the near future advertisement-driven television programs will cease to exist.

When people search on Google, Yahoo, or Bing – they always use “targeted” keywords like “Boston dentist, “new york dentist”, “Seattle dentist”, “Chicago dentist”, “Miami dentist”; the list goes on and on. These people are by far the most obvious and precious leads every dentist in that city would like to have. If you own a dental office in New York, you should heavily advertise on dentist directories only in New York, because it saves you the money, gives you targeted leads, and more importantly – if you own a website – gives you better SEO rankings.

So what do you need before you start advertising?

1. Website

You should never advertise online if you don’t have a website. Why? Because websites are proof of “legitimacy” and “web presence”. The usual searcher weighs in businesses that have a website than those who don’t. A website should be all about your: practice, service, appointment-setting, and affiliations.

If you don’t have a website, commission a web designer to create one for you. Web designers usually leave their imprint on the footer of dental websites. As much as possible, commission a web designer who has previous experience in building a website similar in category to your practice, so you can save up on fees, as usually they have preloaded templates to make the design process faster and easier.

And ad placements should obviously lead to your website, not to another directory with limited info about your practice.

2. Contact Form

A fully functional contact form that is located on a visible portion (preferably on the above fold) of the screen is essential. A quick contact form (with limited text area fields) can also be invoked on every page of the website. A more detailed contact form that has more fields (state, zip code, phone number, etc) should have a page of its own. The detailed contact form should be designated form appointment-setting. There should also be a clear distinction between an appointment form and a contact form.

Dentists are now leering away from downloadable patient application forms and moving closer to more simple and terse contact forms, which are then sent to the database of the website and can be exported at the dentist’s demand.

Having a contact form is crucial if you wish to advertise, so that the patient can immediately contact you once they click on your advertisement.

3. Analytical Data Comprehension

A dentist – whose knack for detail should also intertwine with his advertising placements – will never have trouble advertising on his own, without the need for a campaign manager. Analyzing data on your own means never having a single detail pass away. A campaign manager is usually hired by dentists who have no time to analyze the data and set placements. But more often than not, a dentist should always be open to online advertising platforms, contacting directories, and more importantly, analyzing the data their placements have, even on a weekend basis.

A Brief History of Website Design

Believe it or not but website design does not have such a long history. That’s basically because the Internet has not been around that long and it is only in the past decade that the Internet has exploded and become part of people’s every day lives. So, website design is still new in the grand scheme of things, but it has certainly undergone many changes over the years.

To begin with, web design was basic html, but it has since changed significantly. HTML was a basic markup language and was simple in that it allowed websites to have headings and even link to other sites. Users could simply click on the link and their browser would take them to another webpage. Of course, early in the life of the Internet there were not that many websites to visit, but it was certainly a possibility with HTML. Of course, as Boston website design became more complicated so did HTML. The markup language became more in depth and required more knowledge and skill sets to be able to handle it properly. But then, just as HTML was making its way into a really well rounded computer language capable of all kinds of things new languages like CSS, or cascading style sheets, became available. Your Boston web design team certainly knows about CSS and is hopefully proficient with it in order to help you create an easily navigated website that is accessible to most users.

Before HTML offered users limited involvement on the website. But, today things are different and Internet users can become very involved on a particular site thanks to other improvements like Adobe Flash and more. The web is truly getting bigger each and every day and the more users are online the more web design options become available. Website design is making history every single day and things just change rapidly in the world of web design. Because of this it is very important that your web designer be aware of all the new changes going on, how your current design will be affected by the changes, and whether or not old designs will be easy to change. Make sure you ask plenty of questions and know what your web design will mean for today and tomorrow’s web surfers. Doing your homework just might mean that you save money in the long run and have a website that more users can access!