Art Schools In Boston

Boston is littered with schools of all kinds from large colleges to small institutes many of which are lined up one after the other in former row houses in quaint old brownstone neighborhoods. Art schools in Boston abound. The historical significance and cultural melting pot that make up Boston have attracted over a half million residents of varied tastes, ethnicities, and interests all willing to pack themselves into 49 bustling square miles. In such an environment the opportunities for pursuing an art career abound.

Art schools in Boston offer a muse for anyone wanting to build a future as a creative professional. This is due in part to the setting of the city itself. From the Public Garden to the Boston Common to the waterfront, this walking friendly city offers inspiration at nearly every turn.

The Art Institute’s New England Institute of Art, for example, offers art training in advertising, audio production, digital filmmaking and video production, fashion and retail management, graphic design, interior design, media arts and animation, photography, sound and motion picture technical arts, and web design and interactive media.

Add to the above list architecture, art education, game design, illustration, fine art, and various music degrees from schools like Massachusetts College of Art, Boston University, Northeastern University, and Harvard, and that makes Boston truly a home for eclectic artistic expression. These are just a sampling of the opportunities available in one of America’s oldest cities.

Lest you encounter detractors who attempt to discourage your pursuit of a fine art career, (“better keep your day job”…) bear in mind that everything from video games to magazines, from clothing to living spaces, and even food, all started in the mind of a creative professional. The demand for innovative thinking is only growing and a focused education can make you a part of this expanding field.

Gone are the days when art media was limited to carving tools, sticks of graphite, paintbrushes, and paint. While those are still a staple in the art world, the technology of art is exploding at a dizzying pace. So, while instincts for color and composition are valuable skills, making a good living in art is becoming more and more dependent on technological savvy.

This is where art schools have an advantage over liberal arts institutions and where Boston may have the advantage over other big city locals.

In addition to art schools, Boston has rich collection of art museums: The Museum of Fine Arts, the Danforth Museum of Art, and the Harvard Art Museum to name a few. Why is that important? Because just as reading good writing makes one a better writer, exposure to fine art makes one a better artist.

The environment of art schools in Boston encourages students to leave the beaten path, take “the road less traveled” and “work outside the box”. In this close-knit art and music community, students can revel in the sense of never doing the expected; all of which makes Boston a great city for creative innovators, budding artists of all disciplines, and intellectuals alike.

Top Tips To Boost Your Landing Page Design And Development

The landing page is usually the first opportunity to make an impression on your potential customers. Many people use landing pages for a variety of different reasons but they are usually advertorial. Optimized designs can mean the difference between people clicking away from your site or reading on to learn more. There are many schools of thought regarding different aspects of design, however there are several universal top tips which can boost your landing page design and development.

• Focus on your audience:

This is an area of landing page design and development where many people go wrong. You should never forget who your target audience is and what they are expecting. There is no point in having an excellent web page which has a focus on gardening if your audience is car enthusiasts. You should take the time to consider and determine exactly who your target audience is. This will enable you to focus your design of your web page for your audience. The main aspect is to retain the connection between your audience and what you are trying to achieve. You are more likely to develop a loyal customer base of people who believe you understand them and their requirements.

• Keep information requests to a minimum:

Obviously, you are looking to develop a following for your product or services, but you should bear in mind that many people are security conscious and worry about disclosing their personal details. If you are looking for people to subscribe to your newsletter, do you really need their date of birth, home addresses and phone numbers? Asking for excessive information can make your legitimate site appear suspect and you may lose subscribers.

• Offer rewards:

The main focus of your landing page design and development should be to entice potential readers with rewards and benefits. This could be exclusive content which will provide them with tips or blog style information posts by email regularly. This can establish your site as providing the best information on a particular niche. Once you have been emailing your readers for a couple of campaigns, you can then send them a link to another page for a loyalty reward. This could include a free report filled with even more information or tips and tricks. Don’t forget that on this page you should feature a link to your final landing pages to allow them to purchase the relevant products to your campaign which will allow them to experience all the benefits from your report.

This landing page design and development strategy is very popular and has proven to deliver great results. You are supplying your potential customer with compelling and useful information before they purchase. This can create buyer loyalty for your products and services which will provide long-term results. Just bear in mind that your email campaign should feature high quality campaign which is of benefit to your readers.

Carefully considered landing page design and development can provide significant and dramatic results to your business. It is worth investing the time and resources to ensure that it is completed properly to ensure long-term success.

A Gmail Account Does Not A Business Make

We all want to get to that elusive point, the point where our business starts to take off. Where people vie for our services and products. The point where we can say our business is successful. But, like all things, we have to start somewhere. In business, however, where how you start is just as important as how you end.

Tell me if this sounds familiar to you. You’re at a trade show and the client you’ve been dying to land is actually here and you can talk directly to the decision maker. After giving your pitch he’s very interested. You give him your newly printed business cards, he looks at them, then at you and says, “Can I email you at this gmail address?” and you say, “Yes”. You walk away happy that you just had a potential customer. Unbeknownst to you, as he’s walking away he’s thinking, “Based on what I just seen on this card, I don’t think this guy can take care of what my business needs.” Why garner such a response? It could be to a number of reasons, but the reason that seals your fate is due to one of two things: 1. you have no website or 2. your email address is not specific to your business name.

It might be hard to believe, but your email address sends just as strong an impression as your pitch, your logo, your rates and anything else your business does. You could have the most expensive piece of machinery that makes you competitive in the marketplace, but if that is followed with a Gmail, Hotmail, Verizon, Comcast, Yahoo, AOL or any other public email service you’re going to the get the same impression every time, “Small Fries.”

Many start their businesses thinking that since they can’t afford a website right now they can’t get the email address associated with that site. Subsequently, they use what they know, the free accounts, but those accounts are not for business. In fact, they are slowly killing your business. Very few people want to take chances on vendors that can adversely affect their company. Owners want to work with well established, experienced businesses. You might say to yourself, “Yeah I know I can do it, I just need a chance.” But tell me this, when you had to get electrical work on your house did you call the one with an Apprentice license or the Master Electrician?

Nonetheless, getting businesses to use your services is not that difficult if you have the right tools, but you’re hurting yourself seriously if you don’t have an email address that’s directly associated with your business. I’m talking “[email protected]” not “[email protected]”. There are plenty of providers who can give you business email accounts with your own URL for extremely low prices. It requires a few steps, perhaps $30 max and presto, you have a business email address you can use to promote your business. While you might be starting off, your new email address says, “I’m here to stay.”