Practical Tips for Real Estate Web Site Design

When it comes to your real estate web site design, you’ll want it to remain as professional and appealing as possible. Ease of use should also be a top priority when you design your real estate web site. If your clients and prospects have a difficult time navigating your site, chances are it won’t get used much at all.

Keep your color scheme consistent throughout your entire website and make sure everything is readable. For real estate web sites, it’s generally a good idea to shy away from dark color schemes in favor of something lighter and easier to read. Resist the temptation of using gaudy images in the background of your real estate web site. Go instead for a good light color that harmonizes the rest of your color scheme and compliments the colors of the text.

Another important web design element to consider for your real estate web site is page load times. The quicker your web page loads, the better. If you’re flash web site takes over a minute to load it can get very frustrating for visitors who come to visit. Chances are good that they won’t even stick around to see how long it’s going to take for your web site to load, they will just surf somewhere else. DSL is growing rather quickly, but many users on the web are still on dial-up connections. Be good to these users and make sure you keep your load speeds under 10-12 seconds. Boston SEO experts agree that quicker load times are good for your web page.

Be selective when choosing images for your real estate web site design. You don’t want anything that clashes with the theme or layout of your site or detracts from the message of your site. SEO experts agree, images are great to compliment your entire web site. They are also perfect to give the visitor something to look at, so this element of web design should be handled wisely.

Every real estate web site needs to include a logo in the web design. The logo serves a very important purpose, it will basically brand your web site with a solid identity.

When you are looking for Boston Web design, look for web design service that can handle all aspects of online presence.

What You Really Need to Look For in a Website Design Company

Whether you already have a thriving home business or are about to set one up with an online presence, you may want to consider professional website design. If you already have a web presence then you’re probably aware of terms like search engine optimization, search engine marketing and pay per click advertising to name just a few.

Many people setup a website without any real consideration of what they are actually expecting from setting up a website. If you want people to visit your site to purchase your goods or services, you have to find a way to get them there. Getting people to find your site means that you need some understanding of what search terms they may be using to find the items that you’re offering.

Once the keyword research is done and there is an understanding of what search terms potential customers may be using and how your competitors may have used this information, you’ll want to get the right kind of traffic to your website. You want the kind of traffic that converts into paying customers. You need the right keywords and you also need a clean website design with easy navigational buttons.

You don’t want a cluttered web page that leaves it up to the visitors to figure out which buttons will take them to the pages they want, on the contrary, you want a clean and simple design that makes it clear how to get to other various pages on your website.

You should bear in mind that your website is the online face of your business and you want visitors to get the best possible impression when they land on it. If you have an offline side to your business, you are probably well aware of the importance of making a good first impression on business colleagues and potential customers; you should do the same with your online presence.

When you use a professional service to work out your website design, they will know the value of having an uncluttered and easy to navigate website. Professionals are well aware of search engine optimization, search engine marketing, and good backlinks, which play a big roll in drawing your online presence to the attention of the search engines. Unless your website is indexed and ranked by major search engines such as Google and Yahoo, it won’t come up anywhere near the start of the search results.

Studies of people’s online behavior tend to suggest that most surfers rarely look beyond the first five lines of a search engine results page before moving on. It’s important that you get your website noticed by the search engines and into that enviable first page position as soon as possible.

While it’s possible to get your website ranked quite early on, it requires good design and search engine optimization and a lot of hard work on your part in promoting your new website through PPC or pay per click advertising as well as through article marketing.

Article marketing is an important part of search engine marketing because it can bring the quality backlinks that are so enamored of search engines. A well designed, clean looking site that is properly optimized and promoted is half the battle in running a successful online business.

Design Tips For Web Designers

Creating a website to establish an online presence is the most elementary step to furthering your business. What most people do not realize is that if your website is not user-friendly, it will do little to help advance your business. To effectively harness the growth potential of the web, follow these usability tips from leading Boston web design firms.

Clarity: Top web design firms critically emphasize the importance of clarity to make websites user-friendly. Sites should be obvious and self-explanatory to users, with simple point and click navigation. Use clear layouts and organized structures with apparent and familiar looking links. If visitors cannot easily access what they are looking for on your site, they will not use it.

Brevity: Websites, especially e-commerce sites, or sites that offer a tool or service typically require visitors to fill out a form. Web design experts recommend that you keep these forms short and to the point; having to fill out information that is excessive in length will cause visitors to leave your site and not follow through with the order process. When one of the biggest allures for web consumers is convenience and speed, requiring users to endure time-consuming processes is self-defeating.

Privacy: To maximize business potential, web design companies suggest that you do not require visitors to supply personal information in order to try out your services. Having to do so deters users from trying introductory software downloads that they might later be willing to pay for. Let users explore and discover what your services have to offer before you ask for personal information. Once these users decide that they like the service you are offering, they are much more willing to provide personal data such as an email address in return.

Readability: While high quality, useful content is an extremely important element of website usability, do not make the mistake of using too much text in your web design page lay out. Boston web design firms frequently italicize and bold words in paragraphs to make sites easy to skim through so users can quickly located desired content. Break content up and help explain it with images and captions, bullet points, and headings. Remember that content is important, but do not overwhelm your reader with useless or irrelevant information.

Simplicity: The best website designs embrace the mantra, “keep it simple.” Use a clean and simple web design that has an apparent structure. Limit the pop ups, videos, and audio features of a site. These can overwhelm users, and without adequate technology, overload their computer and deter them from using your site. Use hierarchical structures to give a sense of visual hierarchy to delineate the content type and importance. Maintain a consistent style in terms of the font, coloring, and structure of each page linking to your site.