A Pursuit of Perfection

Since the time of the first advertisement, somewhere back in 1704, when an announcement seeking a buyer for an Oyster Bay, Long Island, estate, was published in the Boston News-Letter. The human mind has been in a state of ceaseless turmoil. One that could delve into the most complex fathoms of creativity and pull out that one brilliant, golden tagline that would make the consumer “go” for a product. One that would make a product sells more than the next manufacturer’s product. Everyone’s been having a go at everyone else, ever since.

Five Hundred Billion Dollars. Have a read through those four words again. That’s how much the world spends today to be able to take a shot at getting ahead of the next guy. You’d probably fill up this entire line if you had a go at writing that number out. But is that the price for creativity? No. It’s but a price that businesses have to pay because unconsciously, they’re all after the same, utterly elusive finality. The pursuit of perfection.

Where do we even begin? Hundreds of thousands of students every year, apply for advertising and mass communications studies worldwide, even more individuals apply to become designers at various colleges, each of which have advertised themselves to be the best to no end. All of them come out into the mainstream after that college or university giving them a tag, a certificate. A piece of paper saying that they qualify for the position they may get. One in every class, the “best” gets to the top echelons of the industry. But what about the remaining several hundred thousand individuals starting out in the industry also? Who answers for them? Let’s put a question out on the table. What is the definition of “Best?” It’s a superlative. A singular entity only. So how is it that every institution goes flaunting and waving their flags out in the open shamelessly claiming to be the best? It’s extremely disturbing that money buys credibility. It is even more disturbing that those with more financial latitude make a wrap of a majority of almost everything out there. How can we justify the concept, the very essence of marketing as a whole, if we put it on a shelf and slap a sticker on it?

Let’s face it. That is what is happening isn’t it. A ballpark question directed at a majority of players in the market could be “are you really that good?” And if that question ever did come up for the world to answer, how many would actually be left standing? Everyone wants a piece of the pie. Of course they do. Who wouldn’t? But that is not the point. What makes a great artist, sportsman, chef, businessman or any individual for that matter who found his way to the top of his industry? In one absolute word, excellence. It is the root cause for an individual working over a period of time to be as perfect as that individual thinks he or she can be, reaching that stage where the whole world agrees unanimously that he or she is the very best, but in private, finding a calling and working in their solitude to achieve what no one else needs to agree upon or approve. Perfection. The realization of true potential and the ability to put oneself to the task of trying to achieve it. Very few have done it. But the results are there for the world to see. They are remembered as they ought to be. As who they were and by the work they did.

So, is the world spending five hundred billion on the wrong people? Not really. But how many of those settle for less than the best? Is every advertisement as evocative as it ought to be? Does every advertisement or design influence you as deeply as you’d like to be influenced? As an example, one magnificent set of words comes to mind “The world’s most elegant protest against mediocre engineering” campaign for the BMW 733i luxury car that appeared in the ABA journal in March, 1982. To date, it is something that has deeply influenced the way I, as an individual work. That one line was as close to perfect as a human being could have got. It embodied not just the very essence of the campaign it was meant for, but also the very principle on which anything at all, could be founded. A thought process that truly cared for what it was working on. One that could give a valid conclusion to the product it was paid to represent. One that accepted the money for the sole reason of simple, uncomplicated, financial gain for his needs as an individual, and not as a price to purchase his capability for beautiful thought. His work was done right there. He had portrayed the very essence of excellence and a person, sitting on one corner of the globe today, would remember him for his work after all these years and wish he could find out more about that individual, meet him and share some time with a person who had the capability to inspire a free mind with nothing more than the unadulterated beauty and standard of his work. He gave his work its due, because anyone, who read that line and understood where it came from, will be speaking of it. That man’s work will be remembered for a long time to come through the words of those who speak of him to others. The bottom-line is, that man, and his work, will be the stuff of eternity.

How many of us today look to achieve those standards? Honestly? It would require us to take ourselves out of the rat race and indulge ourselves in the beauty of the work we do. It could be anything. Be it design, development, writing, advertising, media, marketing or any field at all. If any individual in any of these fields can stand in front of a mirror, look himself in the eyes knowing he has done what he needs to do to have the world remember him, then he would be at the very beginnings of the pursuit of perfection.

Why You Should Get Your Corporate Website Developed By A Reputable Provider Of IT Solutions

Are you planning to get a website designed to showcase your business? Then you should definitely get in touch with a provider of IT solutions right away. Did you think that these people only took care of problems related to hardware, networking and software products? Well, think again! Most reputable providers of IT solutions also have several other types of services on offer, and web designing happens to be one of those. So, if you have already partnered with a reputable provider of IT solutions, chances are that they will be able to design a website for your company as well.

However, you cannot just leave the task of developing a corporate website for your company in the hands of the web designers. After all, it is your company, and you should make sure that the website is designed properly to act as the face of your company on the internet. The following features, for example, should always be incorporated in the website:

1. Compatibility with various kinds of browsers: You can never be sure which kind of web browser your visitors are going to use to browse your company website. As such, make sure that your website looks great on all major browsers, including Internet Explorer, Mozilla Firefox, Google Chrome, and Safari.

2. Content management system in the back end: Make sure that the developers are integrating an easy-to-use content management system with the website. That way, even employees who have little or no technical knowledge will be able to update the content as and when required. Do not avoid this, even if it means investing a little more in the project. Absence of a proper content management system will make updating the website a Herculean task.

3. Customized template in the essence of your business: Make sure that the look and feel of the website is customized keeping in mind the corporate identity of your company. The colors should either be similar to the ones used in the company logo, or contrast with it nicely. Both situations can yield surprisingly good results.

Finally, ensure that stock photos are not used anywhere in the website. It is much better to take a few snaps of your employees and put those up in the banners placed at the top portions of the web pages. This will allow visitors to realize that they are interacting with a properly designed corporate website, and not something cheaply built by an obscure web designer somewhere.

So, don’t delay any further. Find a reputable web developer and get the corporate website of your company developed right away. You should try to get in touch with reputable providers of IT solutions.

Practical Tips for GEO-Targeting SEO

Research indicates that customers found that those campaigns optimized with GEO-targeting results in mind are more successful from the SEO point of view.

SEO, the acronym of Search Engine Optimization, is the process and techniques that generate quality web traffic from search engines. Web traffic, in natural, has no physical boundary. A gift or an auction website may get visitors from Boston, London, Paris or Hong Kong. Visitors around the world not only use different languages, but also have different tastes for layout, navigation and styles. Besides the general web design and SEO principles that have proven to work well in bringing search traffic, a few tips for GEO-targeting SEO will increase the chance of success for businesses that promote their businesses online across regions of different culture background.

1. GEO-targeting Design

Websites targeting multiple GEO regions may have a few versions of the site. And each version targets one particular language. For the same version, the page may be configured according to the location automatically. It’s a common practice to use IP address to identify the geo region of a visitor. For design of each version, make sure to work closely with the designers who really know about that market. The design of the website should suit the style and taste of the local users. A website targeting US market has much better chance of success if a Boston web design company is involved, instead of a web design firm from India. Geo-targeting depends on the user’s settings. As an example, an English web site may display different versions according to the user’s location, whether Canada, Australia or the United Kingdom, since Geo-targeting identifies the user’s keyword settings, language and location.

2. GEO-targeting Promotion

All major search engines serve the search results based on both what users are looking for (the quires) and where they come from (location). In fact, major search engines Google, Yahoo Search!, and Microsoft’s Live search all have a different version of the main search engine for either major language or a country. A searcher from UK will see the different search results than a searcher from Australia even though they use the same search engine and search for the same term. Search engines rank pages according to what kind of links a site is pointed and where the links are from. If a website site gets most of links from UK, the site will rank well when UK users look for information in a search engine. If you’re not located in the GEO market you target, work with a local SEO firm is productive and rewarding. A Boston internet marketing company that really knows about Boston SEO will do a much better job for acquiring links from either US sites or Boston local websites.

3. GEO-targeting Analysis

GEO-targeting SEO doesn’t end at SEO-targeting promotion. To fully understand visitor behaviors of each GEO market, try using geographic Meta data for accurate results.
Several Boston Internet marketing companies have used Web analytic software and IP databases that provide a range of locations for specific requirement when a version of a web site or advertisements need to reach only a specific city within the states.