Optometry Web Sites – Unleashing the Power of Search Engines

If you already have a website or are planning to get one, now is the time to understand exactly how people can find your site. Optometric websites aren’t simply stumbled upon. You can always send out your website on everything you put out in your office, such as the letterhead, newsletters, business cards and any advertising you send out. Unless the web address is written out before them, customers will soon forget them.

The other way to get people to your optometric websites is to pull people into them using well-written websites that draw the attention of search engines. Search engines involve indices of information available on the web. They employ spiders or crawlers that record everything they come across on the internet. Key words and phrases are recorded and pages are ranked as to how relevant and prominent the keywords are.

You have the ability to impact how your site is ranked by the search engines. More people will click on highly ranked sites than on the lower sites. The more visitors you have to your site, the more potential new customers you’ll have at your office. Designing a website that is search engine-friendly is the key to growing your practice at a low or no extra cost.

Keywords in Optometric Websites

Businesses who do websites well will understand the best keywords for their business. Programs like WordTracker can show you the words that are the most searched for related to your site. It might be “optometrists Boston” or “eyeglasses” or “contacts”. Use one of the top keywords in the title of your site and within the text of your site’s web pages.

Remember that getting to the top of a keyword site that has 25 million other hits on the search engine won’t be easy so focus on those website keywords that are relevant but not readily used by others. And just creating content that is key-word rich may not bring you to the top of a search engine’s list. If you use generic keywords like “optometrist”, it puts you on a really long search engine list in which you will definitely not be at the top.

The keywords you use for your optometric websites depend entirely upon your practice. If you’re an optometric practice specializing in pediatrics, then “contact lenses” wouldn’t be a proper key word for you. Instead you might use “kids’ eyecare” as a keyword. Such a keyword will bring you to the top of the search engine results page for that particular keyword. The idea is to judiciously use keywords that are the most relevant to your business.

There are several tools you can use to choose the proper keywords. Besides WordTracker, Overture.com is a large pay-per-click online advertiser. It is owned by Yahoo and has a specific tool designed to help you select a keyword based on how often it was searched within the last month. You can find this tool at Overture’s site. Through the strategic use of keywords within your headings and text, you can turn your website from a low ranking to getting hundreds or thousands of visitors per month.

Keywords to optometric websites must be imbedded in “relevant material.” You can’t create poor content and expect the search engine spider to accept it and include it as part of your rankings. The actual page ranking depends on three important things: “tags” for page titles and description tags; how many other sites have linked to your site; how rich your keyword content is.

If your practice is local, include the locale in your title headings and in your keywords. You can also use pay-per-click advertising which is centralized to the local level. People from Miami won’t be searching for an optometric practice in LA.

Having a good website is important for your page ranking and therefore is important for your optometric practice.

Choosing Business Cards That Will Promote Your Business

The promotion of your company is important to its success. There are many ways by which it may be promoted. One simple way is to have business cards that can be passed out in a number of places and situations. This option is a good one, but it really must be the right piece for it to work correctly. You should be sure that this form of marketing is informative, directional, and eye-catching.

Having business cards that are informative is very important. They should be like poetry – short and to-the-point. They should offer your name, the name of the company, the address, phone number, email address, web address, and even Facebook page. The heading should somehow let the one who accepts them know what the company is all about.

Directionality is another consideration as you are making up this marketing tool. You could put a small map on the back and/or put the contact information where you can best be reached. This is in addition to the company’s contact information.

The appearance of your business cards is another consideration to look at when you are having them designed. They should be eye-catching. They should not be gaudy, but classiness is catchy in its own way. It needs to be true to what the company is. If it is a party store, then it can be a little more colorful than if it is for a wedding planning business.

There are websites that offer great deals for business cards. This route is okay to go with, but there is one problem with it. Because many people go to these websites, many people may have ones that look like your design. This could be detrimental to your company depending on what people see before they see yours.

After looking at all of these areas, you will need to decide on the best company to make them, the best design, the best information, and the best way of laying it all out. You will also need to consider the cost before you go forward with them. Take your budget into consideration to make sure that you do not purchase something that is exorbitant. You will want something that will make your company look good, but you also need to use wisdom and common sense.

Take the time to research all of your options for business cards, and you should be on your way to being able to offer something to those you meet that will help them to know what your company has to offer. This marketing tool could dramatically affect your company’s popularity.

5 Steps for Better Onsite Search Engine Optimization

All search engine optimization should start with onsite work. There is no easy way to get to the top of Google but onsite web site optimization is a must if you want your company’s website to even advance forward. Here are five things you need to look at when starting your optimization process.

1) Build more Pages: Chances are you offer more than one product or service. Along with the standard pages make sure you add a page for each service or product. These extra pages give the site more opportunity to be crawled and a better product or service description for your clients.

2) Content: “Content is King” is the new phrase that pays in SEO. You know your company, your products and services, write about them. The more content you have the better it is for Google. Now remember write to inform your clients and drive sales not impress the search engines. When you finish writing the content send it to your SEO firm for a quick look over.

3) Page Title: On every page on your site there is an opportunity to place a page title, do it. Each title should be different and properly describes what is on the page. Remember the service or product should be the focus in the title, if you would like to mention your name in place it after the product. Title tags are an easy way to start you search engines optimization process.

4) Heading Tags: You have placed great content, now you need to place great headers. Think of a heading tag as a headline in the newspaper, every article has one. Heading Tags or H1 tags as they are sometimes called are a place to tell the search engine where the important information is. You can place up to 6 on a page, call your Optimization firm to help with this.

5) Image Tags: Also referred to as alt tags are a way to tell Google about your images. You can ask your web site design or SEO firm to place these for you, it is very quick process. Also ask them to format the image name. For example instead of “image1.jpeg” save it as “Christmas candle.jpeg” this gives the spiders even more to go on.

These five steps are a good start to improve your search engines ranking, but only a start. Complete search engine optimization combines onsite and offsite work. If your goal is to get your website to the first page of Google we suggest using a professional SEO firm.