Web Design Tips for Financial Websites

When it comes to website design there are a lot of things you need to keep in mind no matter what type of website you have. However, if you have a financial website then it is especially important for you to know what kind of Web design will work best for your business. Financial web sites are special in the sense that they are more conservative mainly because they deal with money so there is no need for any flashing lights or gimmicks. Consumers want to see clear cut information that is easy to find and outlined in colors like blue or gray. Stick with colors that seem to go along with the business you are involved in and all will go well.

Another tip for website design for financial websites is layout. When you think about a financial website you want to see things very organized and easy to find. You don’t want to be searching for a way to apply for a loan or login to your account. Instead, you want it to be very obvious and easy to find. If not, you will take your business elsewhere. That’s why layout that is clear and simple is most important. If you ask any Boston website design company they will tell you the same thing so you know that layout really is important. For example, if you are logging onto a financial website to research life insurance settlements will you tend to read and believe the information on a website that is laid out in a simple and clear-cut fashion with background colors of blue or gray. Or, will you feel more comfortable with websites that are full of reds, yellows, greens, purples, pinks, and oranges and also has lots of popups, flashing lights, and the like? The answer is obvious, you will believe the more conservative website. So, think of your audience when you are wondering what kind of website to build.

Flashing graphics are another no-no when it comes to financial websites. Money is serious and people want to see serious sites. Those who try and break the mold will not prove successful. Make sure that when you are designing your financial website that you also include an “about us” page that discusses information about the company, products, service guarantee, phone numbers, address, and anything potential clients would like to know.

There are lots of other tips you can follow, but these are some of the most important ones as far as a financial website goes.

Mobile SEO Growing in Importance As Web Economy Set to Double by 2016

New research carried out by the Boston Consulting Group and commissioned by Google has predicted that the value of the global Internet economy to G20 countries will double by the year 2016, from the equivalent of £1.5tn to £2.7tn. That’s trillion. Yes, you read that right.

Amongst the bold predictions made by the report, the researchers say that the Internet will:

  • Move from being a luxury to an ordinary good (half of G20 population will use the Internet by 2016)
  • Become more widely used in ’emerging’ markets than in developed ones (70% of Internet users will be from emerging markets such as China)
  • Move “from passive to participatory” – a sign that businesses need to stay focused on social media
  • Be transformed from being a PC-based activity to a mobile one. The report suggests that by 2016, mobile devices such as smart phones will account for about 80% of all broadband connections in the G-20 nations.

What the research shows is that the potential for businesses to capitalise on the Internet is set to grow over the next four years, particularly for any businesses involved with overseas e-commerce. But it is also a warning sign for all businesses with an online presence that they need to check their online marketing strategies, to prevent them from falling behind as we go into the next phase of the Internet’s growth.

Perhaps the most startling statistic is that 80% of all Internet connections will be mobile by 2016. From an SEO perspective, this means that all businesses need to get to work optimising their sites for mobile users.

Despite their surface similarities of screens and buttons, mobile devices work in very different ways from desktop or laptop computers. Screens are much smaller, and control devices work differently than the standard mouse-keyboard configuration (sometimes the control device is the screen itself). The way people use mobile devices – often on the go – also differs from traditional Internet use, which has up until now been a static activity.

In order to provide the best results for their users, mobile-orientated search engines are constantly improving their abilities to recognise which content is optimised for viewing on a mobile device. In essence, what this means is that if businesses don’t want their websites to be rendered virtually invisible to the growing number of mobile Internet users, they need to take steps to optimise them for such devices.

Talk to your web design agency to find out whether your site is ready to capitalise on the growing rise of mobile browsing.

The Benefits of Digital Printing

If you are looking for an effective way for you to get print services without having to spend a ton of money, you should look into special printing services. Almost every type of flyer, advertisement and invitation is made with digital printing. Since it has become such a popular way to produce print by the masses, you should learn about all of the benefits that it has to offer.

First, there is the ease of convenience this method of printing offers you. Ever since the inception of the worldwide web and recent advancements in technology, the world of printing has been revolutionized. There is no need for anyone to have to sit a particular physical location to operate a printer. Commands can be given from virtually any location in the world and the materials that you are trying to produce will be accessible in a matter of minutes. A perfect example of this concept involves photos. If you were at home and simply wanted to print pictures from your computer or camera on a photo printer that you didn’t have in your possession, many retail stores and print shops can access the pictures on your memory card and print the pictures up from another location. You could always pick up your photos from the digital printing center of the retail location.

The amount of money it saves is astounding. The startup costs are very inexpensive when compared to the costs of starting up any other type of business. The installation costs for the equipment you would need to be able to do digital printing is very cheap. You don’t need to purchase a huge amount of printers, just some quality computers. Remember, digital printing can be done from any virtual location, so as long as you have computers, network and internet connections, you can print anywhere.

The time that it takes to complete orders has been reduced drastically. In the past, when someone would order business cards or commission a print job that required several hundred pages of print, it would take weeks for those jobs to be finished. It also cost much more to produce print products on a large scale because of all the equipment that was needed. Now that the process has been streamlined, the cost of production has gone down; in turn this reduces the expense to the customer. Customers can also expect to have their products in a very short amount of time. Instead of having to wait a week or two, one can reasonably expect to see their print needs fulfilled in as little as a day or in as long a few days.

With this type of technology, designs, logos and imprints can be printed onto just about any service. Clothing, cups, key chains can all be used as effective ways to provide advertisement services since these products can be given to prospective customers. They are more likely to hold onto these items and use them while seeing the logos and sales pitch that is loaded onto them. As you can see, there are numerous benefits to using digital printing, which can maximize profits for everyone.